Matchroom and Sauerland team up

Matchroom Sport and Team Sauerland, the two biggest European promoters, officially band together to share fights across several platforms.

British promoting company Matchroom Sport has officially forged an alliance with German promoter Team Sauerland so that the two companies can share fights together across a variety of platforms. This deal is also historic in that I’m not sure there’s ever been another official alliance such as this in boxing before.

This deal allows Sky Sports (which has a exclusive partnership with Matchroom) to televise 12 Sauerland-promoted championship bouts as well as Nordic Fight Night (though I admit I’m unfamiliar with whatever Nordic Fight Night is). On the flip side, Sauerland gets to show 20 of Sky Sports shows through ProSiebenSat.1 media group in Germany, either via its TV channel or online.

“I’m delighted to get this done and be working closely with Kalle, Nisse and Team Sauerland,” said Matchroom supremo Eddie Hearn. “We will be able to place quality world championship boxing on both Sky Sports and the Matchroom Fight Pass platforms, giving fight fans access to many of the biggest shows across Europe.

“In addition, we now have the ability to add our talent to these shows and allow our young talent to grow and develop and experience new surroundings. It’s a win-win for everybody.”

It seems like everyone is trying to get in on brining greater exposure to the sport ever since Al Haymon launched his offensive, and I’m not complaining. MORE BOXING FOR EVERYONE!

“This is a historic collaboration, in which there are only winners,” said Kalle. “The fans in Germany can now enjoy regular international class fights on SAT.1 and their online platforms. In addition, the deal guarantees our boxers maximum exposure in the UK market. There, superstars are made.”

“We will work closely together to enable our young stars to gain early important international experience. This cooperation is a milestone in the international market,” Nisse added.